I led the full redesign and Webflow development of the Mersal 24 website, a digital agency offering services in web design, development, social media campaigns, and graphic design.

The goal of the project was to upgrade the previous version of the website into a more modern, scalable, and performance-optimized platform that better reflects the agency’s identity and services.

While the design phase was handled externally, my responsibility focused entirely on translating the designs into a fully functional Webflow website. This included building responsive layouts, optimizing performance across devices, and ensuring smooth interactions throughout the user experience.

A key enhancement in this version was the integration of interactive service calculators. These tools were strategically implemented to support the agency’s sales process by helping users estimate service costs, improving transparency, and increasing conversion rates.

The final result is a refined, fast, and user-friendly website that not only improves engagement but also strengthens Mersal 24’s ability to convert visitors into clients through a more interactive and data-driven experience.